SEO & Discoverability
What are focus keywords?
Focus keywords are customer search phrases that help Forxample understand and optimize each page topic.
Updated April 24, 20261 min read
SEO & Discoverability
Focus keywords are customer search phrases that help Forxample understand and optimize each page topic.
These are the words or phrases your customers are most likely to type into search engine when looking for what you offer. Adding them helps Forxample understand what each page is about and optimise it accordingly. Think about how your customers actually search, plain, natural language tends to work better than technical or overly formal terms.
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