Is there a page per service tier?
Interior, exterior, correction, coating and restoration are different price points and different searches. A site with one services page is competing at one level.
Auto detailing website examples
Most detailing sites are a link in a bio
Which is why the search results in this trade are thinner than they should be. If you are browsing examples, the useful question is what the good ones do that a social profile cannot.
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Precision Auto Detailing
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A one-page site and a booking link
Everything else lives on social
example-detailing.com
Sixty cars, by service and suburb
Findable by people who follow nobody
/houston/paint-correction-black-sedan
Thin competition
Most detailers never publish pages
The bar in this trade is unusually low
Detailing has some of the best visual content of any industry and some of the weakest websites, because the talented operators put everything into social. That leaves the search results open in a way they are not in plumbing or landscaping.
Start your 14-day trialThe gap is pages, and it fills fast here
You finish several cars a week and photograph all of them. At that rate the page count builds quicker than almost any trade. Drag the slider to your weekly volume.
192 examples
of your work, ready for the next customer who looks you up
One page per car
Month 1
Month 3
Month 6
Month 12
A normal website
nothing new after launch
0
0
0
0
A normal website
nothing new after launch
Month 1
0
Month 3
0
Month 6
0
Month 12
0
Growth potential FOR Your Forxample site
1 page per postNew pages added since launch
192
pages / year
M1
16
M3
48
M6
96
M12
192
Four things to look for in a detailing example
The design is rarely what separates them. These four are.
Start your 14-day trialAre vehicles named?
“Full correction on a black Golf” gives a customer something to picture. “Paint correction services” gives them nothing, and matches far fewer searches.
Is pricing indicated?
Detailing prices vary enormously and customers know it. A site with no signal at all filters out people who assume you are out of their range, and wastes your time with people who are not.
Can they book without messaging?
A lot of detailing sites still route everything through a DM. A booking link or a form catches the customers who will not open Instagram to enquire.
Getting there from where you already are
You do not need new content. You need somewhere permanent for the content you have been making for years.
Post today's car here first
The same photo, before it goes to socials.
Name the service and the vehicle
“Interior detail, 2019 Tahoe, Spring.”
Compare in a month
Look at your page count against the examples you were browsing.
What detailers are looking for in examples
Three motives, and where each one leads.
Design inspiration
Fair, and detailing sites can look genuinely good because the photography is strong. Just be careful not to conclude that the best-looking site is the one bringing in the most work. Usually it is not.
Working out whether a site is worth building
The real question for most detailers. It is worth it if you want customers who do not already follow you, and less important if you are permanently booked out through referrals.
Seeing how others structure services
The most useful thing to take from examples. How tiers are named, where pricing sits, and how correction and coating are explained to someone who does not know the difference.
The results page is emptier than your feed
Everyone in this trade is competing on social and almost nobody is competing in search.
Start your 14-day trialFrequently asked questions
Can I see a detailing business using this?
Yes, in the examples section, with the individual vehicle pages rather than just homepages. Those are what appear in search.
Should I show prices for correction and coating?
A starting figure or a range helps more than it hurts. High-value detailing customers are researching seriously, and a site that gives no signal at all tends to lose them to one that does.
My best content is video. Does that work here?
Keep making it for social. For search, a still on its own page with the vehicle and service in the title is what gets found, so the sensible approach is a still here and the video everywhere else.
How do detailing sites usually handle before and afters?
Badly, mostly. Sliders and galleries look impressive and rank for nothing because everything sits on one page. One vehicle per page with the before and after together works considerably better.
Should the site or the Instagram be the main thing?
Social is where you build an audience, the site is where you get found by people who do not have one. Most established detailers end up needing both, using social for reach and the site for search.
Get your next job found.
Post the work. Forxample turns it into a website customers can find.
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