Confirming rather than persuading
Most visitors already know you exist or have just walked past. They are confirming hours, checking whether you do food, or looking for a reason to choose you over the place on the next corner.
Cafe website
A cafe is a habit, not a destination
People are not researching you for a special occasion. They are deciding where to go in the next ten minutes, usually while walking. That changes what the website is for entirely.
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Neighborhood Kitchen
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Post
A beautiful about page
Our story, our beans, our values
yourwebsite.com/story
“Fresh batch out, 7am”
Posted this morning, still warm
/houston/heights/morning-bake
Posted 7am
The only timeframe that matters
Open now beats everything else
A cafe search is decided by proximity and whether the doors are open. Nobody is comparing your interior design against the place across the road. They want to know you are serving, whether the pastries have gone, and if there is a table free.
Start your 14-day trialSmall posts, every morning
A cafe posts more often than almost any business because something changes daily. Bakes, roasts, specials, a seasonal drink. Drag the slider to how many times you post a week.
336 examples
of your work, ready for the next customer who looks you up
One page per post
Month 1
Month 3
Month 6
Month 12
A normal website
nothing new after launch
0
0
0
0
A normal website
nothing new after launch
Month 1
0
Month 3
0
Month 6
0
Month 12
0
Growth potential FOR Your Forxample site
1 page per postNew pages added since launch
336
pages / year
M1
28
M3
84
M6
168
M12
336
What a cafe website is actually for
Almost the opposite of a restaurant site, and most cafes build a smaller version of a restaurant site by default.
Start your 14-day trialDaily rhythm is the content
What came out of the oven, which single origin is on this week, whether the kitchen is doing brunch today. None of it is important individually and all of it signals a cafe that is alive.
Regulars matter more than reach
A cafe survives on people who come three times a week. Posting the small daily things is how you stay in their heads without paying for advertising.
A post with the morning bake
One photo while the first batch is cooling. It takes less time than writing the specials board.
Photograph the morning bake
Or the new roast, or today's sandwich.
One line
“Cardamom buns out, Heights.”
It goes everywhere
The site, your socials, and your Google listing at once.
What cafe owners ask
Three questions that come up, including whether a cafe needs a website at all.
Does a cafe even need a website?
You need a Google listing more, and if you only do one thing it should be that. A site earns its place when you want to be found for something specific - brunch, gluten free, laptop friendly, a function room - that a listing has no room to say.
We post everything on Instagram already
And it works well for regulars. It does not work for the person searching for a cafe in your suburb who follows nobody, and it disappears daily so nothing accumulates.
Mornings are chaos
One photo while the first batch cools. If it takes longer than making a coffee it will not last a week, and it is not supposed to.
Post what came out of the oven
It takes thirty seconds and it is the most honest advertising a cafe has.
Start your 14-day trialFrequently asked questions
Is a Google listing enough on its own?
It is the most important single thing and worth getting right first. A site adds what a listing cannot carry: a proper menu, dietary information, function bookings, and pages for the specific things people search alongside your suburb.
What do we post when nothing changes?
Something almost always has. A guest roast, a seasonal drink, a supplier, a new face behind the machine, a change to opening hours. It does not need to be interesting, it needs to be current.
Should we list allergens and dietary options?
Yes, and it is worth doing properly. Gluten free, dairy free and vegan are searched with a suburb attached far more than most cafes realise, and being explicit wins those customers outright.
Does this update our Google listing too?
Yes, posts can go to your Google Business Profile alongside the site, which is where most cafe discovery actually happens.
We are inside a shopping centre with no street presence. Does that change anything?
It makes search more important rather than less, because nobody is walking past. Being found for what you serve rather than where you are becomes the main channel.
Get your next job found.
Post the work. Forxample turns it into a website customers can find.
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