Are the dogs theirs?
Reverse image search the homepage photo. If it appears on fifty other grooming sites, that salon is showing you nothing about its own standard of work.
Dog grooming website examples
Every grooming site has a happy dog on the homepage
Usually a stock one. If you are browsing examples for ideas, the thing worth noticing is how few of them show dogs the groomer actually finished.
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Paws & Whiskers Grooming
Post to Anyone
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Post
Stock dog, three service cards
Identical to the salon down the road
example-grooming.com
A hundred real dogs, by breed
Impossible to fake or copy
/klein/doodle-full-groom
100 real dogs
Beats one perfect stock image
One real dog beats any stock photo
The golden retriever on the homepage of most grooming sites appears on hundreds of others. Owners have seen it. A slightly imperfect photo of a doodle you groomed on Tuesday, with its name and your suburb, does more for a booking than any amount of polished stock imagery.
Start your 14-day trialVolume is the easiest advantage in this trade
Twenty grooms a week is more finished work than most businesses produce in a month. Drag the slider and see what a year of it looks like.
960 examples
of your work, ready for the next customer who looks you up
One page per groom
Month 1
Month 3
Month 6
Month 12
A normal website
nothing new after launch
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0
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0
A normal website
nothing new after launch
Month 1
0
Month 3
0
Month 6
0
Month 12
0
Growth potential FOR Your Forxample site
1 page per postNew pages added since launch
960
pages / year
M1
80
M3
240
M6
480
M12
960
Four things to check on any grooming example
Judge these rather than the design and you will learn far more about whether a site is actually filling a diary.
Start your 14-day trialIs breed handling addressed anywhere?
Doodles, double coats, hand stripping, nervous dogs. Owners search for this and a site that treats all dogs as one service is missing what people actually worry about.
Can you tell how busy they are?
A grooming site with nothing dated could be thriving or closed. Regular posts are the difference between looking established and looking abandoned.
Is booking obvious?
Grooming decisions often happen on a phone, at night, after a dog has rolled in something. A booking option that does not require a phone call catches those bookings.
Getting there from your camera roll
You already have hundreds of photos that would beat anything on the example sites you have been browsing. They just need somewhere to go.
Take today's finished dog
The photo before it goes home.
Breed, groom, suburb
Three details, one line.
Look again in a month
Compare against the example that started you searching.
What groomers are looking for when they browse
Three reasons, and which one is worth acting on.
Whether their own site is embarrassing
The bar here is genuinely low. Real photos, clear prices, obvious booking and a location puts you ahead of most grooming websites in any town.
Ideas for structuring services
Worth taking from examples. How sizes and coat types are priced, how add-ons are presented, and how nervous or senior dogs are handled are the useful things to compare.
A design to copy
The least useful motive. Grooming sites that look best are often the ones with the most stock photography, which is exactly what is holding them back.
Your camera roll beats every example you have found
Hundreds of real dogs, all photographed, none of them findable. That is the only gap.
Start your 14-day trialFrequently asked questions
Can I see a grooming business using this?
Yes, in the examples section, including the individual dog pages rather than just the homepage. Those are what get found in search.
How many dogs before the site looks established?
Thirty or so, which at twenty grooms a week is under a fortnight of posting. Grooming builds a page count faster than any other trade we work with.
Should every dog get posted or just the best grooms?
Most of them. A run of ordinary, tidy grooms across different breeds reads as a busy working salon, which is more reassuring than a curated set of showpieces.
Do grooming sites need a gallery page?
A gallery is one page holding a hundred dogs, which competes for one search. A hundred pages holding one dog each compete for a hundred. The gallery looks tidier and does considerably less.
What do the bigger chains do that I cannot?
Mostly spend on advertising. What they cannot do is show the specific person who will be handling a nervous dog, which is the thing owners care about most and independents rarely make visible.
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