Location changes daily and it is the only thing anyone wants
Hours, menu and story are all secondary. If today's spot is not the first thing on the page, the visitor has already gone back to Instagram to look for it.
Food truck website
The whole website is one question: where are you today?
Everything else is secondary. A food truck site that does not answer today's location before anything else is failing at the only job it has.
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Neighborhood Kitchen
Post to Anyone
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Post
“Find us at events around town”
True in 2023, useless today
yourwebsite.com/locations
“Thursday: Discovery Green, 11–2”
Posted this morning
/houston/thursday-discovery-green
Posted daily
The only thing anyone came for
A static site is useless to a mobile business
You move every day, and the traditional website model assumes you do not. That is why most trucks abandon their site entirely and live on social, where the location post disappears under everything else within hours.
Start your 14-day trialEvery service is a location you can be found in
You park somewhere different most days, and each one is a page tied to a real place and a real date. Drag the slider to how many services you run a week.
240 examples
of your work, ready for the next customer who looks you up
One page per service
Month 1
Month 3
Month 6
Month 12
A normal website
nothing new after launch
0
0
0
0
A normal website
nothing new after launch
Month 1
0
Month 3
0
Month 6
0
Month 12
0
Growth potential FOR Your Forxample site
1 page per postNew pages added since launch
240
pages / year
M1
20
M3
60
M6
120
M12
240
Three things unique to running a truck
None of them are handled by a normal restaurant website, which is why most trucks give up on having one.
Start your 14-day trialCatering is where the money is
Street service pays the bills and private bookings are the margin. A truck site that only shows the daily route is leaving the more valuable enquiry unaddressed.
Events are searchable in a way street service is not
Markets, festivals and brewery residencies get searched by name. A post naming the event and the date can be found by people looking up the event rather than looking for you.
Posting the pitch each morning
Ten seconds before the window opens, and it goes to the site and your socials at once.
Post where you are
“Thursday: Discovery Green, 11 to 2.”
Add a plate if you have one
One photo of what is coming out today.
It builds a route history
Every spot you have worked becomes a page.
What truck operators ask
Three that come up most, including whether a site adds anything at all next to a social account.
Instagram is where our people are
It is, and you should keep posting there. What it cannot do is turn up when somebody searches for a food truck in your city, or when an event organiser is looking for vendors, or when a company is booking lunch catering.
Our schedule changes constantly
Which is exactly why a fixed schedule page never works. A dated post each morning is accurate by definition, and the ones from last month build a record of where you regularly trade.
We are a two-person operation
Then the whole thing has to fit into the ten seconds before the window opens, which is what it is designed for. Anything requiring more will not survive a Saturday.
Answer today's question, today
Where are you, what have you got, and when do you open. Post it each morning and the site does its job.
Start your 14-day trialFrequently asked questions
How do people find today's location?
The most recent post sits at the top of the site, and it goes to your social accounts and Google listing at the same time. Whichever way someone arrives, they land on the current one.
Should we list a regular schedule as well?
If you have genuine regular pitches, yes, since people plan around them. Keep the daily post as the source of truth, because a schedule page will be wrong the first week something changes.
How do we get catering enquiries?
Give catering its own path with the practical details answered upfront: minimum numbers, how far you travel, power and space needed, lead time. Most truck sites hide catering behind a contact form and lose enquiries that would have booked.
Do event organisers actually search for trucks?
Regularly, and it is one of the more valuable searches you can appear for. Posts naming events you have worked build exactly the kind of record an organiser is looking for when filling a vendor list.
What about when we are off for the season?
Say so in a post rather than going silent. A dated note that you are back in March reads as a business taking a break. Silence reads as one that closed.
Get your next job found.
Post the work. Forxample turns it into a website customers can find.
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