Yes, and it's one of the smartest things you can add to your website.
Google's "People Also Ask" section pulls answers directly from well-structured FAQ content on websites. When your questions match what people are actually searching for, there's a real chance your answers show up there, putting your business in front of people who haven't even heard of you yet.
AI tools like ChatGPT and Gemini work similarly. They're increasingly pulling information from websites when answering questions, and businesses with clear, well-written FAQ content are more likely to be referenced. If someone asks an AI "what should I look for in a local plumber" or "how often should I groom my dog," a business with detailed, relevant answers on their site stands a much better chance of being surfaced.
The key is writing your FAQs the way your customers actually ask questions, plain, natural language rather than overly formal or technical phrasing. The more closely your questions match real searches, the better your chances of appearing across Google, AI tools, and beyond.
In short, your FAQ isn't just helpful for visitors already on your site. Done well, it's one of the best free tools you have for getting discovered.
