The decision takes weeks, not minutes
A facilities manager shortlists, requests quotes, checks references, and may involve procurement. Your site is read carefully rather than glanced at, which means thin content is more obvious.
Janitorial website
Commercial cleaning is sold to somebody with a spreadsheet
A facilities manager comparing three janitorial contractors is not deciding on a Sunday evening with water on the floor. Different buyer, different timeline, different website entirely.
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Main Street Cleaning
Post to Anyone
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Post
“Commercial and office cleaning”
No sites, no scale, no evidence
yourwebsite.com/commercial
Nightly clean, 12,000 sq ft office
The scale a buyer is checking for
/houston/office-nightly-12k
Contracts, not call-outs
A longer decision needs more evidence
They are checking whether you can handle their building
Not whether you are thorough. Whether you have cleaned somewhere of a similar size, whether you can staff it five nights a week, and whether you will still be trading in eighteen months. Almost no janitorial website answers any of the three.
Start your 14-day trialEvery site you service is evidence you can be trusted with another
A commercial buyer wants proof you already do this at their scale. Every contract you service is a page showing exactly that. Drag the slider to how many sites you cover in a week.
384 examples
of your work, ready for the next customer who looks you up
One page per site
Month 1
Month 3
Month 6
Month 12
A normal website
nothing new after launch
0
0
0
0
A normal website
nothing new after launch
Month 1
0
Month 3
0
Month 6
0
Month 12
0
Growth potential FOR Your Forxample site
1 page per postNew pages added since launch
384
pages / year
M1
32
M3
96
M6
192
M12
384
How commercial buying differs from domestic
If your website was built for householders and you are chasing contracts, it is answering the wrong questions in the wrong order.
Start your 14-day trialScale is the first filter
Before anything else they are working out whether you are too small. Evidence of buildings you already clean, and roughly how big, gets you past that filter faster than any capability statement.
Continuity matters more than price
Changing contractor is disruptive, so they are buying stability. A site showing steady, dated activity over months reads as a business that will still be here at renewal.
Building evidence a procurement process can read
The same posting habit, aimed at a different reader. What a facilities manager needs is a record of comparable work, and you generate one every night.
Post a site you service
Type of premises, rough size, what the scope covers.
It becomes a reference page
Something to point at during a tender rather than describe.
The record builds
Months of dated, consistent activity is the continuity signal buyers look for.
What a facilities manager checks
Three questions that decide most janitorial shortlists, and how a site can answer them without a sales call.
Have you cleaned somewhere like this before?
Offices, medical, schools, warehouses and retail are genuinely different jobs with different compliance expectations. A page for each type you have actually covered answers this instantly, and most competitors will only be able to claim it.
Can you staff it reliably?
The real fear is a contractor who wins the work and cannot cover it. Regular posting across multiple sites shows an operation running consistently, which is harder to fake than a line on a capability statement.
Are you insured and compliant?
Table stakes, and worth stating plainly with certificate details available. It will not win you anything but its absence will remove you from the list before anyone reads further.
Give procurement something to read
A capability statement says you can do it. A record of buildings you already clean shows it.
Start your 14-day trialFrequently asked questions
Can I post about client buildings? Some have confidentiality clauses.
Check the contract first, and plenty do restrict it. You can usually post the type and rough size of premises without naming the client, which is what a prospective buyer is assessing anyway.
We do both domestic and commercial. Do we need two sites?
One site can carry both if the paths are clearly separated, since the two audiences want completely different things. Many operators eventually split them because a homeowner and a facilities manager respond to almost nothing in common.
Our work happens overnight when nobody is there. What do we photograph?
Finished floors, a serviced washroom, a stocked supply cupboard, a completed checklist. It is unglamorous and that is fine - a facilities manager is looking for evidence of a consistent process, not photography.
Most of our work comes through tenders. Does a website help?
It helps at the shortlisting stage, which happens before the tender. Buyers look up every contractor they are considering, and a site with months of visible, dated activity supports the claims in your submission.
Should we list our certifications and insurance?
Yes, plainly and in one place. Nobody chooses you because of them, but a missing certificate is one of the fastest ways to be removed from a shortlist without ever being told why.
Get your next job found.
Post the work. Forxample turns it into a website customers can find.
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