Designs are searched by name
Chrome, cat eye, ombre, French tips, marble, encapsulated. Clients learn the vocabulary before they book, and search using it. A salon that has pages for those terms is meeting them exactly where they are.
Nail salon website
Clients arrive with a picture already saved
They have found a design somewhere and want to know whether you can do it. A nail salon website that shows only a price list is answering a question nobody asked.
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Polished Nail Studio
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Manicure · Pedicure · Extensions
A price list, not a portfolio
yourwebsite.com/services
Chrome French on almond, Katy
The exact set they saved
/katy/chrome-french-almond
60 sets published
Each one a design someone searches
The set is the search
Chrome, ombre, French, builder gel, extensions, seasonal art. Clients search for the specific thing they have already decided they want, and a salon that has visibly done it before wins the booking over one that lists Manicure as a service.
Start your 14-day trialEvery set is a page you are not using
You photograph almost every finished set and it goes to a story that expires overnight. Drag the slider to how many you post a week.
576 examples
of your work, ready for the next customer who looks you up
One page per set
Month 1
Month 3
Month 6
Month 12
A normal website
nothing new after launch
0
0
0
0
A normal website
nothing new after launch
Month 1
0
Month 3
0
Month 6
0
Month 12
0
Growth potential FOR Your Forxample site
1 page per postNew pages added since launch
576
pages / year
M1
48
M3
144
M6
288
M12
576
Three things specific to nails
The highest visual output of any beauty service and the most specific searches, which together make it unusually well suited to publishing.
Start your 14-day trialShape and length matter as much as colour
Almond, coffin, square, stiletto. Someone deciding wants to see the design on the shape they have in mind, and a general gallery makes them hunt for it.
Seasonal designs spike hard
Holiday sets, wedding nails, prom, summer colours. These searches are predictable and short-lived, so having posted last year's before the season starts puts you ahead of salons who post during it.
One photo before they leave
The shot you already take for the client and for a story, landing somewhere it can be found by strangers.
Photograph the finished set
The same shot you take at the end of the appointment.
Name the design and shape
“Chrome French on almond, Katy.”
It stays findable
Long after the story has expired.
What nail salon owners ask
Three that come up most, including the one about competing with the salon two doors down.
There are four salons on this street
Which is exactly why being findable for specific designs matters. If all five of you compete for nail salon plus the suburb, price decides it. If you are the one appearing for chrome French on almond, you are having a different conversation.
Our techs each have their own following
Common in this trade and worth structuring around. Clients follow a specific tech, so giving each one a place their sets collect helps the salon keep the work when someone moves on.
We are fully booked already
Then it is about the mix rather than the volume. Nail art and complex sets pay considerably better than a basic manicure, and the way to attract them is to visibly do them.
Be the salon that has already done it
Clients arrive with a saved picture. The booking goes to whoever can show they have done that set before.
Start your 14-day trialFrequently asked questions
Do I need the client's permission for hand photos?
It is polite to ask and almost nobody refuses, since hands are rarely identifying. Most clients want the photo themselves anyway and are pleased to see the set posted.
Should I post every set or only the elaborate ones?
Post most of them. Elaborate art performs well on social but simple French and single-colour sets are searched constantly, and those are the appointments that fill a quiet Tuesday.
How should I handle seasonal designs?
Post them as you do them and let last year's work still be there when the season comes round again. Holiday and wedding searches are predictable, and the salons that appear are the ones who published before the spike, not during it.
Do I need to show prices?
A range by service and length helps, because nail pricing varies enormously and clients assume the worst without a signal. Art is usually priced separately and worth saying so rather than leaving it ambiguous.
Should I mention products and brands I use?
Yes. Clients with allergies, preferences, or a bad previous experience search by brand and product type, and being explicit wins bookings that would otherwise go elsewhere.
Get your next job found.
Post the work. Forxample turns it into a website customers can find.
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