Updating means opening an editor
Layouts, sections, save, publish. It's a twenty-minute task for a two-minute change, so it waits until next week, and then next month.
Outdated website
An old website costs you more than a bad one
A site that hasn't changed in two years tells a customer you might not be trading any more. Here's what going stale actually costs, and how to stop it happening again.
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Rivera Plumbing
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Post
Last updated 2023
Expired offers, old hours, nothing recent
yourwebsite.com
Posted this week
A finished job, dated, in a real place
/heights/fence-repair-cedar
Updated 3 days ago
Without anyone editing a page
What a visitor reads into an old site
Nobody checks a date stamp. They notice the offer that expired, the phone number that isn't the one on your van, the last blog post from 2023, and they quietly decide to call somebody else. Stale doesn't read as busy. It reads as gone.
Start your 14-day trialStaying current, without the maintenance
The reason sites go stale isn't laziness. It's that updating one means opening an editor, and that never makes it to the top of the list. Posting a finished job takes thirty seconds. Drag the slider to how many you finish a week.
144 examples
of your work, ready for the next customer who looks you up
One page per job
Month 1
Month 3
Month 6
Month 12
A normal website
nothing new after launch
0
0
0
0
A normal website
nothing new after launch
Month 1
0
Month 3
0
Month 6
0
Month 12
0
Growth potential FOR Your Forxample site
1 page per postNew pages added since launch
144
pages / year
M1
12
M3
36
M6
72
M12
144
Why every website eventually goes stale
It isn't a discipline problem. It's that keeping a site current was designed as a separate job, and separate jobs lose to real work every time.
Start your 14-day trialNobody owns it
It isn't anyone's actual job. When it's busy it slips, and once it has slipped far enough it starts to feel like a project rather than a task.
There's no obvious cost
Nothing breaks when a site goes stale. You just quietly get fewer calls, and there's no way to tell that's what happened.
A site that updates because you worked
The only version of this that lasts is one where staying current isn't a separate task. If updating the site is something you do instead of the work, it stops. If it happens because of the work, it doesn't.
Finish the job
Take the photo you were probably taking anyway.
Post it
A sentence about what you did and where. Thirty seconds, from the truck.
The site is current again
No editor, no layouts, nothing to remember next month.
Is your site actually out of date?
Most owners underestimate this because they never look at their own site. Three things worth checking today.
When did you last change something?
Not the year it was built - the last time any word on it changed. If you can't remember, a customer looking at it can tell. Open it on your phone and read it as a stranger would.
Is everything on it still true?
Hours, phone number, service area, prices, the offer that ran last spring. Anything wrong is worse than nothing, because a customer who calls a dead number doesn't try again.
Does it show anything from this year?
The strongest signal that a business is active is recent work with recent dates. If the newest thing on your site is two years old, that's the impression you're giving.
Stop rebuilding. Start posting.
A redesign fixes it for six months and then you're back here. The only thing that fixes it permanently is a site that updates because you finished a job.
Start your 14-day trialFrequently asked questions
Should I just redesign it instead?
A redesign fixes how a site looks, not why it went stale. Unless updating it becomes easier than it was before, you'll be in exactly the same position in a year with a nicer-looking version of the same problem.
Does an old website really affect whether I get calls?
It affects the decision more than most owners expect. Someone comparing three businesses uses whatever signals are available, and a site full of expired information is a reason to pick one of the other two.
How often would I actually need to post?
There's no minimum and nothing breaks if you go quiet. Most owners post when they wrap up a job, which works out at a few times a week without it ever feeling like a task.
What if I don't have anything new to say?
You almost always do. A job you finished, a slot that opened up, a service you've added, a question customers keep asking. It doesn't need to be an announcement - it just needs to be true and recent.
What happens after the 14-day trial?
You can choose a plan before the trial ends to keep your site live. No card is needed to start, and we will remind you before the trial finishes. If you decide not to continue, you are not billed.
Get your next job found.
Post the work. Forxample turns it into a website customers can find.
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