Is there a date anywhere?
If nothing on the site is dated, you cannot tell whether the business is thriving or closed. Neither can a customer, and neither can a search engine.
Plumbing website examples
What separates a plumbing site that gets calls
Most plumbing websites look broadly the same, and most of them do not produce work. The difference is rarely the design. Here is what to look for when you are comparing examples.
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A polished five-page site
Stock photos, no dates, no locations
example-plumbing.com
A plain site with 60 job pages
Dated work in named suburbs
/tomball/main-line-clear
60 pages vs 5
Same trade, same town
Look past the header photo
When you browse examples, the thing catching your eye is usually the hero image and the colour scheme. Neither has anything to do with whether the site brings work. Scroll down instead and look for dates, real jobs, and named places. Most examples have none of those.
Start your 14-day trialThe examples that work have more pages
It is the least glamorous difference and the most consistent one. Sites that produce enquiries have far more pages, and each one is about something specific. Drag the slider to see how quickly that builds.
288 examples
of your work, ready for the next customer who looks you up
One page per job
Month 1
Month 3
Month 6
Month 12
A normal website
nothing new after launch
0
0
0
0
A normal website
nothing new after launch
Month 1
0
Month 3
0
Month 6
0
Month 12
0
Growth potential FOR Your Forxample site
1 page per postNew pages added since launch
288
pages / year
M1
24
M3
72
M6
144
M12
288
Four things to check on any example you like
Next time you find a plumbing site you admire, run it through these rather than judging the design. It will tell you far more about whether it is actually working.
Start your 14-day trialAre real places named?
Not a service area list. Actual suburbs attached to actual jobs. That is what matches a search containing a place name.
How many pages does it have?
Scroll the footer or the sitemap. Five pages means it can compete for about five searches. Sixty means sixty.
Is the phone number one tap away?
On a phone, on the first screen, without scrolling. Plumbing decisions happen fast and a buried number loses calls that were already yours.
Getting there without copying anyone
You do not need to reverse-engineer a site you liked. You need the thing underneath it, which is a steady supply of pages about real jobs.
Pick a job from this week
Any one. The photo you already took is fine.
Post it with the suburb
One line about what the problem was and where.
Compare in three months
Look at your own site next to the example you liked and count pages.
What people are really looking for when they browse examples
Usually one of three things, and only one of them is actually about design.
Ideas for how it should look
Fair enough, and worth doing. Just be aware that the sites you find most attractive in a gallery are often portfolio pieces built to be looked at rather than sites currently bringing a plumber work.
Reassurance that yours is not embarrassing
The bar in this trade is lower than most owners think. Clear, current, and easy to call beats stylish and stale in almost every case.
A sense of what a customer sees
The most useful exercise. Open three competitors on your phone, give each one fifteen seconds, and notice what made you trust or dismiss it. That is the same judgement your customers are making.
Stop browsing examples. Start building one.
The site you are looking for is not a template you can copy. It is sixty pages about jobs you have already done.
Start your 14-day trialFrequently asked questions
Can I see a real Forxample plumbing site?
Yes. The examples section has live customer sites you can click into, including the individual job pages rather than just the homepage. Those are the pages that do the work.
How long until my site has enough pages to look established?
Faster than most owners expect, because plumbing has high job volume. At six call-outs a week you are past thirty pages inside two months without doing anything except posting what you already fixed.
Do I get to choose how it looks?
You pick a look during setup and your details, services, and photos fill it out. What you do not do is arrange page layouts, because that is the part that stops getting maintained after the first month.
Should I copy what a bigger plumbing company is doing?
Copy the structure, not the content. A large firm with a marketing department can publish city pages for places nobody there has visited. You can publish jobs you actually did, which is harder to fake and works better locally.
What if I want to change my site later?
You can change your details, look, and services at any time, and edit or remove any individual post. Nothing you publish is locked.
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