Are the photos theirs?
Reverse image search one. A surprising number of pressure washing sites use stock or lifted images, which is easy to spot and impossible to unsee once a customer notices.
Which is not the worst thing a website can be. But if you are browsing examples for ideas, the difference between the ones producing work and the ones producing nothing is not the design.
14-day trial · No card · Live in 10 minutes
Clearline Pressure Washing
One services page, six surfaces
Competing for nothing in particular
example-washing.com/services
A page per surface, per suburb
Forty jobs, forty searches
/cypress/roof-soft-wash
6 surfaces, 40 pages
Rather than 6 surfaces, 1 page
Open any pressure washing site you like and check how many separate surfaces it has a real page for. Most have one page covering all of them, which means it competes properly for none. The ones getting work have a page for driveways, one for roofs, one for decks, and each is about an actual job.
Start your 14-day trialNot better photography, not a nicer layout. More pages, each about one surface in one place. Drag the slider to see how fast that builds at your pace.
144 examples
of your work, ready for the next customer who looks you up
One page per job
A normal website
nothing new after launch
A normal website
nothing new after launch
Month 1
Month 3
Month 6
Month 12
New pages added since launch
144
pages / year
M1
12
M3
36
M6
72
M12
144
Run a site you admire through these rather than judging how it looks. It will tell you whether it is actually earning anything.
Start your 14-day trialReverse image search one. A surprising number of pressure washing sites use stock or lifted images, which is easy to spot and impossible to unsee once a customer notices.
Roof washing and driveway cleaning are different searches with different customers and different price points. A site treating them as one thing is leaving most of its opportunity unclaimed.
Not a service radius. Actual suburbs attached to actual jobs, because that is what matches a search with a place name in it.
Seasonal trades look abandoned very easily. A site with nothing dated since two summers ago reads as a business that stopped.
The thing you admired is not the template. It is the volume of specific work underneath it, which you can produce faster than most because you finish several jobs a day.
One photo, mid-job, before you finish.
Four words is enough of a caption.
Count your pages against the example you liked.
Three reasons people browse examples in this trade, and which one leads somewhere useful.
Reasonable question when most of your work comes from Facebook and yard signs. The honest answer is that a site is worth it if it accumulates specific pages, and not worth much if it is five static pages nobody updates.
Worth doing. The most effective presentation is also the simplest: one job, one page, the half-done shot at the top, the suburb in the title. Galleries and sliders look impressive and rank for nothing.
The most useful exercise here. Search your main surface plus your town and look at what actually ranks. In most markets it is thinner than you expect, which is the opportunity.
You are already taking better photos than most of the sites you have been browsing. They just have somewhere to put them.
Start your 14-day trialYes, in the examples section, including the individual job pages rather than just the homepage. Those are the ones that turn up in search.
A gallery is one page containing forty photos, which means it competes for one search. Forty pages containing one photo each compete for forty. The gallery looks better and does considerably less.
Keep making them, they are excellent for social. For search, a still photo on its own page with a clear title is what gets found, so it is worth doing both rather than choosing.
Around twenty is when a site stops looking new, which at three jobs a week is under two months of posting.
Not written deliberately, no. Pages for suburbs you have never worked in are the thing search engines penalise. Post the jobs you actually do and the coverage builds honestly as you work.
Post the work. Forxample turns it into a website customers can find.
You agree to receive Forxample marketing emails.