Can you book without calling?
Most salon bookings happen in the evening, outside opening hours. A site requiring a phone call loses the client who was deciding at nine at night on their sofa.
Salon website examples
Most salon websites are a booking link with decoration
Which is not unreasonable, since booking is what the site is mostly for. But if you are browsing examples, it is worth noticing how few of them make the work itself findable.
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One gallery, forty photos
Beautiful, and invisible in search
example-salon.com/gallery
Colour correction, box dye to ash
One transformation, one search
/houston/colour-correction-ash
40 pages, not 1
Same photos, different structure
The gallery is where the portfolio goes to hide
Almost every salon site puts its best work into one gallery page. Forty transformations competing for a single search. The same forty as individual pages, each named by technique and hair type, compete for forty separate ones.
Start your 14-day trialThe salons doing well simply publish more
Not better photography, and rarely a better site. More pages, each about one technique on one hair type. Drag the slider to your weekly volume.
384 examples
of your work, ready for the next customer who looks you up
One page per look
Month 1
Month 3
Month 6
Month 12
A normal website
nothing new after launch
0
0
0
0
A normal website
nothing new after launch
Month 1
0
Month 3
0
Month 6
0
Month 12
0
Growth potential FOR Your Forxample site
1 page per postNew pages added since launch
384
pages / year
M1
32
M3
96
M6
192
M12
384
Four things to check on any salon example
These tell you whether a site is filling a column or just looking professional.
Start your 14-day trialIs work split by technique?
Balayage, colour correction, extensions, curly cuts. Each is a separate search with a different client, and a single gallery serves none of them properly.
Are individual stylists visible?
Clients choose people. A site where every stylist is a name in a grid with no work attached is missing how the decision is actually made.
Is anything dated?
A salon site with no recent work could be thriving or closed. In a trade with high turnover of both staff and businesses, evidence of current activity carries real weight.
Restructuring what you already have
If you have a gallery, the photos are fine. The arrangement is what is costing you.
Take one look from the gallery
Any finished colour you already photographed.
Give it its own page
Technique, hair type, suburb.
Post new work the same way
Pages instead of tiles, from here on.
What salon owners look for in examples
Three motives, and which one actually changes anything.
A design to copy
Understandable and the least useful. The salon sites that look best are often the ones with the most stock imagery and the least real work, which is exactly the wrong thing to imitate.
How competitors present pricing
Worth studying. Whether a salon publishes from-prices, full price lists or nothing at all tells you how they position, and where the gap in your local market is.
Whether their own site is good enough
For most salons the photos are excellent and the structure is not. Everyone has a gallery, almost nobody has pages, and that is where the whole opportunity sits.
Same photos, forty times the reach
You do not need better work or better photography. Each look needs somewhere of its own to live.
Start your 14-day trialFrequently asked questions
Can I see a salon using this?
Yes, in the examples section, with the individual look pages rather than just the homepage. Those are what appear for technique searches.
Can I move my existing gallery across?
Yes. Post them individually rather than as a batch, since that is what gives each look its own page and its own search rather than another tile.
Will my work still display together?
It reads as one portfolio on the site. The difference is that each look also has a page underneath, which is what makes it findable rather than only viewable.
How many posts before it looks established?
Around thirty, which at eight looks a week is under a month. Salons build a page count quickly because the volume of finished work is so high.
Do the bigger chains do anything we cannot?
They advertise heavily and have brand recognition. What they cannot do is show the individual stylist a client would be sitting with, which is the thing that actually decides a booking and is an independent salon's clearest advantage.
Get your next job found.
Post the work. Forxample turns it into a website customers can find.
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