You want control over the design
If the look matters more than anything and you want to move every element yourself, use a builder. We give you a clean site out of the box and you do not arrange it.
Website builders hand you an editor and wish you luck. The site looks good for a month, then you get busy and it sits there. Forxample works the other way round: you post a finished job, and the page builds itself.
14-day trial · No card · Live in 10 minutes
Rivera Plumbing
Built in a builder, March
Five pages, unchanged since
yourwebsite.com/services
Cedar fence repair, Spring
Posted Tuesday, live Tuesday
/spring/fence-repair-cedar
0 hours in an editor
Nine pages added this month
Wix and Squarespace are genuinely excellent at getting a good-looking site published. Neither has solved the part that decides whether it earns anything, which is what happens in month four when you have not opened the editor since March.
Start your 14-day trialIn a builder, every page on this chart is a page you sat down and built. Here they exist because you finished a job and posted it. Drag the slider to how many jobs you finish a week.
144 examples
of your work, ready for the next customer who looks you up
One page per job
A normal website
nothing new after launch
A normal website
nothing new after launch
Month 1
Month 3
Month 6
Month 12
New pages added since launch
144
pages / year
M1
12
M3
36
M6
72
M12
144
This is not a case that website builders are bad software. They are very good at what they were designed for, and there are real situations where one is the right answer.
Start your 14-day trialIf the look matters more than anything and you want to move every element yourself, use a builder. We give you a clean site out of the box and you do not arrange it.
Builders have deep app ecosystems for selling products and running complex operations. If your business runs on that, they will serve you better.
Some businesses do not change from one year to the next. If yours is one, a well-built static site is fine and you do not need what we do.
There is no canvas, no page list, no drag and drop. The thing you would normally do in an editor is replaced by the thing you were already doing at the end of a job.
A photo and a sentence, from your phone, on the way to the next one.
Address, title, description, and layout, generated from what you posted.
No saving, no publishing, no remembering to come back to it later.
The disagreement is not really about features. It is about whether a small business owner will keep maintaining a website after the first month, and both models are honest about their answer.
Every builder assumes you will come back, open the editor, and keep the site current. For a business with a marketing person that is a reasonable bet. For someone who finishes six jobs a day it is not, and the abandoned sites are the evidence.
The only thing you reliably do every week is finish jobs. So that is what the site is built on. It is a lower bar and it is the reason the site is still current in month eleven.
If you have the time and the inclination to maintain a site, a builder will give you more control and you should use one. If the honest answer is that you will not open it again after launch week, that is the situation this was built for.
You do not need better tools for managing pages. You need to stop managing pages.
Start your 14-day trialYes, just not by arranging a page. You can edit your business details, your services, your contact options, and the wording of any post before or after it goes live. What you do not do is build layouts, because that is the part nobody keeps up with.
A clean, mobile-first site with your business details, your services, and your work laid out sensibly. You pick a look during setup and the structure is handled from there. If pixel-level design control is important to you, a builder is the better tool.
Yes, and your domain is yours throughout, so you can point it wherever you like. Your posts and photos are yours to take with you.
Roughly comparable on the monthly price. The difference is in what happens after launch: with a builder the ongoing cost is your time, or a freelancer's invoice every time something needs changing.
You can choose a plan before the trial ends to keep your site live. No card is needed to start, and we will remind you before the trial finishes. If you decide not to continue, you are not billed.
Post the work. Forxample turns it into a website customers can find.
You agree to receive Forxample marketing emails.