The jobs are big and slow to decide
Nobody books a full repaint in ten minutes. They collect quotes over a fortnight, which means your website is read carefully rather than glanced at, and thin content shows.
Website for painters
Your last job is the only quote that matters
Painting is bought on trust and finish, and both are visible in a photograph. Post the rooms and exteriors you finish and let a customer judge the work before they judge the number.
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Fresh Coat Painting
Post to Anyone
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Post
“Quality workmanship, free estimates”
Nothing to compare against
yourwebsite.com/services
Two-storey interior repaint, Cypress
Cut lines, finish, dated
/cypress/interior-repaint-two-storey
18 jobs posted
Eighteen quotes already answered
Three quotes, and only one has anything to look at
A homeowner getting painting quotes is comparing numbers they cannot judge and promises they cannot verify. The painter who can show twenty finished rooms is not competing on price in the same way, because the customer can see what they are paying for.
Start your 14-day trialEvery job is a page you are not using
You photograph finished work for your own records and for the customer. Each one could be a page for the next homeowner comparing three painters. Drag the slider to how many jobs you finish a week.
96 examples
of your work, ready for the next customer who looks you up
One page per job
Month 1
Month 3
Month 6
Month 12
A normal website
nothing new after launch
0
0
0
0
A normal website
nothing new after launch
Month 1
0
Month 3
0
Month 6
0
Month 12
0
Growth potential FOR Your Forxample site
1 page per postNew pages added since launch
96
pages / year
M1
8
M3
24
M6
48
M12
96
Three things that shape painting online
Fewer jobs than most trades, higher value each, and a decision that takes considerably longer than a call-out.
Start your 14-day trialInterior and exterior are different customers
Different seasons, different budgets, different searches. One services page covering both competes properly for neither, and exterior work in particular has strong seasonal spikes.
Prep is invisible and it is what they are paying for
Anyone can roll a wall. The difference is in the preparation, the cut lines and the finish, none of which shows in a wide shot. Close-ups of edges and corners do more selling than a whole room.
Turning finished rooms into a portfolio
Lower job volume than most trades means each post matters more, and it also means the whole thing takes a couple of minutes a week.
Photograph the finished room
Wide shot, plus one close-up of a cut line.
Say what it was and where
“Interior repaint, two-storey, Cypress.”
It becomes a page
Ready for the next person in that suburb collecting quotes.
What painters ask
Three that come up most, including the one about photographing a customer's home.
Homeowners would not want their house posted
Most are relaxed about a room, less so about a recognisable exterior with a number visible. Interiors are rarely identifiable at all, and exteriors can be framed to show the work without the address. Ask when it matters and skip when the answer is no.
I only finish one or two jobs a week
That is fine. Painting jobs are bigger and produce several worthwhile photos each, so two jobs a week still builds a substantial portfolio over a year. It accumulates more slowly than grooming and it is worth more per page.
My work all looks the same in a photo
To you. To a homeowner it is a colour they were considering, a room shape like theirs, a finish they were unsure about. Twenty rooms is twenty chances that one of them looks like the job they are planning.
Give them something to compare
Three quotes, three similar numbers, and one painter who can show the work. That is not a difficult decision for a homeowner.
Start your 14-day trialFrequently asked questions
Should I post before photos of a bad wall?
For repairs, patching and heavy prep work, yes, because that is the part customers do not understand they are paying for. Frame it around the work rather than the state the house was in, and avoid anything that reads as commentary on how the owner kept it.
Does commercial painting work the same way?
The posting habit is the same but the reader is different. Commercial buyers care about scale, scheduling around occupancy, and whether you can staff a large job, so it is worth saying those things explicitly on commercial posts.
Should I name the paint and colours I used?
Yes, and it is more useful than most painters expect. Homeowners search for specific colours when deciding, and a post naming the product and shade can turn up in searches no services page would ever match.
Exterior work is seasonal here. Does that matter?
The work is seasonal, the pages are not. Everything you post through the summer keeps being found in winter, which is when homeowners start planning next year's exterior job.
Do I need to show prices?
Most painters do not and it is defensible, since every job is genuinely different. A typical range for common jobs helps filter enquiries though, and saves you quoting for work that was never in budget.
Get your next job found.
Post the work. Forxample turns it into a website customers can find.
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