The search is urgent and specific
Nobody browses for a plumber on a Sunday afternoon. They have water somewhere it should not be, and they type the symptom. Specificity beats polish when the customer is in a hurry.
Website for plumbers
Nobody searches for “plumber”
They search for the exact thing that has gone wrong, in the suburb they live in, usually while standing in it. A website for plumbers should answer those searches, not sit there listing services.
14-day trial · No card · Live in 10 minutes
Rivera Plumbing
Post to Anyone
Rewrite with AI
Post
Services · Residential · Commercial
One page trying to answer every search
yourwebsite.com/services
40-gallon replacement, Cypress
One job, one symptom, one suburb
/cypress/water-heater-replacement
9 jobs posted this month
Nine searches you can now answer
The search is the symptom, not the trade
“Water heater leaking from the bottom.” “Toilet keeps running Katy.” “No hot water upstairs.” That is what people type, and a plumbing website built around six service headings matches none of it. A page about the water heater you replaced in Cypress on Tuesday matches one of them exactly.
Start your 14-day trialEvery call-out is a page you are not using
You run six or seven jobs a day and photograph most of them for your own records. Each one could be a page pointed at the exact problem the next person will type. Drag the slider to how many you finish a week.
288 examples
of your work, ready for the next customer who looks you up
One page per job
Month 1
Month 3
Month 6
Month 12
A normal website
nothing new after launch
0
0
0
0
A normal website
nothing new after launch
Month 1
0
Month 3
0
Month 6
0
Month 12
0
Growth potential FOR Your Forxample site
1 page per postNew pages added since launch
288
pages / year
M1
24
M3
72
M6
144
M12
288
Why plumbing is different from most trades online
Plumbing search behaviour is unusual, and it changes what a website has to do. Three things separate it from almost every other local trade.
Start your 14-day trialThe decision takes under two minutes
Most people call one of the first businesses that looks credible and nearby. There is no long comparison, which means your page has to answer “have you fixed this before” immediately.
The work is invisible once it is done
A finished plumbing job looks like nothing happened, which is exactly why photographing it matters. A tidy install and a clean work area is the only evidence a stranger will ever see.
Building the site out of call-outs
You are not going to sit down and write forty pages about plumbing problems. You are going to fix forty of them, which produces the same result if the site is set up for it.
Finish the call-out
Photograph the finished work before you pack the van.
Say what it was
“Replaced a 40-gallon heater in Cypress.” That is the whole caption.
It answers a search
The page is built around that symptom and that suburb, and submitted to Google.
What plumbers ask before they bother with a website
Three that come up in almost every conversation, answered without the usual marketing gloss.
I get everything from repeat customers and referrals
Most established plumbers do, and that is a good position to be in. The gap is what happens between the referral and the call. Someone who has been given your name looks you up first, and a site with nothing recent on it is where a decent number of those referrals quietly stop.
My photos are pipes under a sink
That is fine. Nobody expects a plumbing site to look like a magazine. What a customer is reading is whether the install is neat, whether the space is clean, and whether you look like someone who does this properly. A pipe under a sink answers all three.
When would I even do this?
Between jobs, in the van, before you drive off. It is one photo and a sentence, which is less time than logging the job in whatever system you already use.
Answer the searches you already fix
Every problem you solve this week is one somebody else will type into a phone next week. Post it and be the result they find.
Start your 14-day trialFrequently asked questions
Do I need to name the customer or the address?
No. A suburb is enough and it is what the search needs anyway. Nothing identifies a household, and most posts are a photo of the work with no context beyond the job and the area.
What about commercial work? Is this only residential?
Both work, and they turn up in different searches. Commercial jobs tend to bring fewer but larger enquiries, so it is worth posting those too rather than assuming only domestic work is worth showing.
I work for a company as well as taking my own jobs. Can I post both?
Post whatever is yours to post. If work belongs to an employer, check before putting it on your own site. Your own call-outs are yours and they are usually more than enough.
Will this get me emergency call-outs at 2am?
It can, if your site makes it obvious you take them. Out-of-hours searches are some of the most valuable in this trade, and most plumbing sites bury availability where nobody finds it at 2am.
How is this different from just having a Google listing?
You want both. The listing gets you into the map results; the pages give someone a reason to pick you once they are comparing three businesses that all appear nearby.
Get your next job found.
Post the work. Forxample turns it into a website customers can find.
You agree to receive Forxample marketing emails.