The surface is the search
Driveway, roof, deck, siding, patio, fence. Each is a separate search with separate competition, and one services page listing all six competes properly for none of them.
Website for pressure washing
You do not have to explain what you do
Half a driveway clean, half filthy, one photo. No trade on earth has an easier sell, and most pressure washing websites bury it under three paragraphs about professional exterior cleaning solutions.
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Clearline Pressure Washing
Post to Anyone
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Post
“Professional exterior cleaning”
Words doing a photo's job
yourwebsite.com/services
Concrete driveway, half done
Needs no caption at all
/katy/driveway-wash-concrete
9 jobs posted
Nine before-and-afters working for you
The photo is the entire pitch
Nobody needs convincing after they see a half-done driveway. There is no explaining, no persuading, no list of benefits. The only problem you have is that the photo is on your phone alongside four hundred others, and the person booking somebody else this evening has never seen one of them.
Start your 14-day trialThe photos you already take, doing something
You photograph nearly every job because customers love seeing it. Right now that ends with a text message to one person. Drag the slider to how many jobs you finish a week.
144 examples
of your work, ready for the next customer who looks you up
One page per job
Month 1
Month 3
Month 6
Month 12
A normal website
nothing new after launch
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A normal website
nothing new after launch
Month 1
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Month 3
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Month 6
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Month 12
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Growth potential FOR Your Forxample site
1 page per postNew pages added since launch
144
pages / year
M1
12
M3
36
M6
72
M12
144
Three things that make this trade different online
Pressure washing sits in an unusual spot: the easiest work to demonstrate, and one of the hardest to be found for.
Start your 14-day trialMost of your competition is on Facebook only
Which is why the search results are thinner than in most trades. A site with forty job pages faces surprisingly little competition because everyone else is posting to a feed.
It is seasonal, and that is survivable
Work dries up in winter but pages do not. The jobs you post in July are still being found in January, which is the closest thing this trade has to an off-season pipeline.
Turning a phone full of before-and-afters into a site
You already have the hardest part, which is a stream of genuinely persuasive images. What is missing is somewhere permanent for them to live.
Stop halfway
Take the shot with half the surface done, then finish the job.
Post it with the surface and suburb
“Concrete driveway, Katy.” That is the caption.
It becomes a page
Built for the exact surface and place somebody nearby is searching for.
What pressure washers ask
Three that come up constantly, including the one about Facebook, which deserves a proper answer rather than a dismissal.
I already post all this on Facebook
And it works, for a day. A Facebook post reaches people who already follow you and then it is gone. The same photo on your own site becomes a page that keeps getting found by strangers six months later. You can post to both at once, which most operators end up doing.
Winter kills my business anyway
It kills the work, not the pages. Everything you publish through the busy months keeps turning up in search when the phone is quiet, which is the one thing a Facebook post cannot do for you in February.
Everyone in my area undercuts me
Price is what people compete on when there is nothing else to compare. Forty pages of visible results give a customer a reason to pay more, which is a considerably better position than being the cheapest quote.
Put the before-and-afters somewhere permanent
You have the best marketing material of any trade. It just needs to stop living on your phone.
Start your 14-day trialFrequently asked questions
Should I post before and after separately or in one photo?
One photo with the job half done beats a pair almost every time. It removes any suspicion that the two shots are different places, and it reads instantly at thumbnail size in a search result.
Do commercial jobs work as well as residential?
Better in some ways. Parking lots, storefronts and fleet washing bring fewer enquiries but much larger ones, and almost nobody in the trade publishes pages about them.
I do soft washing too. Same thing?
Related but the buyer worries about something completely different, so it is worth its own page. Soft wash customers are mostly concerned about damage rather than results.
How do I handle jobs where the before was not that bad?
Post them anyway with a plain description. Not every job is a dramatic transformation, and a run of ordinary, tidy work reads as a real business rather than a highlight reel.
Does anyone actually search for this or do they just see a truck?
Both, and the search side is bigger than most operators assume. Driveway, roof and deck cleaning all get steady local search volume, and it spikes hard in spring when people look at their house after winter.
Get your next job found.
Post the work. Forxample turns it into a website customers can find.
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